{"id":3098,"date":"2021-03-29T05:50:44","date_gmt":"2021-03-29T07:50:44","guid":{"rendered":"https:\/\/allgrain.lt\/?p=3098"},"modified":"2021-07-01T05:46:11","modified_gmt":"2021-07-01T07:46:11","slug":"uab-naujasis-nevezis-oho-prekes-zenklui-30-metu","status":"publish","type":"post","link":"https:\/\/allgrain.lt\/en\/uab-naujasis-nevezis-oho-prekes-zenklui-30-metu\/","title":{"rendered":"UAB \u201eNaujasis Nev\u0117\u017eis\u201c – \u201eOho!\u201c prek\u0117s \u017eenklui 30 met\u0173"},"content":{"rendered":"

Lietuvos gr\u016bd\u0173 perdirb\u0117j\u0173 ir prekybinink\u0173 asociacijos nar\u0117 UAB “Naujasis Nev\u0117\u017eis” \u0161ven\u010dia savo 30 met\u0173 jubiliej\u0173.<\/p>\n

Laikui nepavald\u017eios tradicijos \u2013 \u201eOho!\u201c prek\u0117s \u017eenklui 30 met\u0173: 1990-\u0173j\u0173 kart\u0105 su\u017eav\u0117j\u0119s maistas po trij\u0173 de\u0161imtme\u010di\u0173 ne ma\u017eiau m\u0117gstamas j\u0173 at\u017eal\u0173!<\/p>\n

\u00a0<\/em>30 met\u0173 \u2013 tiek laiko Lietuvoje veikia saus\u0173 pusry\u010di\u0173 ir u\u017ekand\u017ei\u0173 gamintojas UAB \u201eNaujasis Nev\u0117\u017eis\u201c. Per \u0161\u012f laikotarp\u012f \u012fmon\u0117 tapo viena did\u017eiausi\u0173 ir s\u0117kmingiausi\u0173 tokius produktus gaminan\u010di\u0173 bendrovi\u0173 m\u016bs\u0173 \u0161alyje, o jos prek\u0117s \u017eenkl\u0105 \u201eOho!\u201c, su kuriuo u\u017eaugo jau ne viena karta, \u017eino tiek ma\u017ei, tiek dideli. Apie \u0161\u012f prekin\u012f \u017eenkl\u0105, verslo prad\u017ei\u0105, nenutr\u016bkstan\u010dias tradicijas ir lietuvi\u0173 vertinamus sausus pusry\u010dius pasakoja bendrov\u0117s direktorius Gediminas Krutulis.<\/p>\n

Saus\u0173 pusry\u010di\u0173 pionieriai<\/strong><\/p>\n

Galb\u016bt, tai \u017eino nedaugelis, ta\u010diau \u201eNaujasis Nev\u0117\u017eis\u201c buvo pirmasis saus\u0173 pusry\u010di\u0173 ir tra\u0161ku\u010di\u0173 gamintojas m\u016bs\u0173 \u0161alyje.<\/p>\n

\u201e1989-1990 m. m\u016bs\u0173 akcininkas dr. Romualdas Grik\u0161tas, b\u016bdamas mokslin\u0117je sta\u017euot\u0117je Amerikoje, susipa\u017eino su ekstruzijos procesu maisto pramon\u0117je ir \u017einias apie \u0161i\u0105 technologij\u0105 parve\u017e\u0117 \u012f Lietuv\u0105. Ilgakiemio kaime pastat\u0117me ir kasmet pl\u0117t\u0117me fabrik\u0105 \u2013 viet\u0105, kurioje iki \u0161iol yra gaminami m\u016bs\u0173 produktai. Taip pama\u017eu prasid\u0117jo saus\u0173 pusry\u010di\u0173 ir s\u016bri\u0173 u\u017ekand\u017ei\u0173, da\u017enai vadinam\u0173 tiesiog tra\u0161ku\u010diais, gaminimas bei pristatymas Lietuvos rinkai\u201c, \u2013 pasakoja G. Krutulis.<\/p>\n

Tokia naujov\u0117 nelengvai, bet u\u017ekariavo \u0161alies rink\u0105, o metams b\u0117gant tobul\u0117jantys gamybos procesai ir technologijos leido kurti \u012fvairi\u0173 skoni\u0173 bei form\u0173 u\u017ekand\u017eius. Kaip teigia \u201eNaujasis Nev\u0117\u017eis\u201c direktorius, galime dr\u0105siai sakyti, kad dabartiniai t\u0117vai (1990-\u0173j\u0173 karta) u\u017eaugo su \u201eOho!\u201c sausais pusry\u010diais, o \u0161iais laikais vartojimo tradicijas per\u0117m\u0117 ir j\u0173 vaikai.<\/p>\n

\u201eSu m\u016bs\u0173 produktais u\u017eaugo ne viena karta. Dabartiniai vaikai da\u017eniausiai mus atpa\u017e\u012fsta d\u0117l persona\u017e\u0173: bitut\u0117s, lem\u016bro ar trij\u0173 draug\u0173. Ir nors \u0161i\u0173 laik\u0173 t\u0117veliai ir j\u0173 ma\u017eieji skiriasi nuo 90-\u0173j\u0173 \u0161eim\u0173, kas susij\u0119 su sausais pusry\u010diais, j\u0173 vartojimo \u012fpro\u010diai i\u0161lieka labai pana\u0161\u016bs. Taip pat pastebime vis didesn\u012f saus\u0173 pusry\u010di\u0173 vartojim\u0105 tarp jaun\u0173 \u017emoni\u0173, tod\u0117l visada stengiam\u0117s jiems pasi\u016blyti kuo \u012fvairesni\u0173, sveikesni\u0173, ta\u010diau ne k\u0105 ma\u017eiau skanesni\u0173 produkt\u0173\u201c, \u2013 teigia G. Krutulis.<\/p>\n

Tarptautinis pripa\u017einimas<\/strong><\/p>\n

Ne tik Lietuvoje, bet ir daugelyje kit\u0173 pasaulio \u0161ali\u0173 \u201eOho!\u201c prekinis \u017eenklas yra atpa\u017e\u012fstamas ir m\u0117gstamas. Visgi, kaip pasakoja G. Krutulis, kiekviena rinka turi savo skirtum\u0173. \u201e\u0160iuo metu eksportuojame \u012f 63-is \u0161alis. \u0160is skai\u010dius apima tiek \u201eOho!\u201c, tiek ir priva\u010di\u0173 etike\u010di\u0173 produktus. M\u016bs\u0173 prek\u0117s \u017eenkl\u0105 galima rasti atokiausiose pasaulio vietose: Maldyvuose, Australijoje, Piet\u0173 Afrikos respublikoje, Mauricijuje, Maroke ir kt. \u017dinoma,\u00a0 rinkos ir poreikiai skiriasi. Pavyzd\u017eiui, Skandinavijos \u0161alys m\u0117gsta sveikesnius produktus, jiems svarbu ir pakuo\u010di\u0173 perdirbimo galimyb\u0117, tuo metu Afrikos ir kai kurioms Azijos rinkoms \u2013 pirmenyb\u0117 teikiama sald\u017eiam produktui. O norint dirbti Izraelio rinkoje, negalima gaminti tol, kol tikras rabinas \u201enepalaimins\u201c gamybos linijos \u012fmon\u0117je\u201c, \u2013 pasakoja \u201eNaujasis Nev\u0117\u017eis\u201c direktorius.<\/p>\n

Pra\u0117jusiais metais bendrov\u0117 i\u0161leido naujien\u0105 \u2013 inovatyvius raudon\u0173j\u0173 l\u0119\u0161i\u0173 tra\u0161ku\u010dius, kuri\u0173 jalapeno\u00a0 ir \u017ealiosios citrinos skonis laim\u0117jo \u201eLietuvos gaminio\u201c 2020 aukso medal\u012f bei tapo populiar\u016bs ne tik m\u016bs\u0173 \u0161alyje, bet tokiose valstyb\u0117se kaip Did\u017eioji Britanija, \u0160vedija, Danija. Toki\u0105 s\u0117km\u0119, pasak G. Krutulio, l\u0117m\u0117 \u0161iais laikais jau\u010diamas labai stiprus sveikesnio ir subalansuoto maisto poreikis.<\/p>\n

\u201eKeleri metai pastebime tendencij\u0105, kad \u017emon\u0117s nori sveik\u0173 produkt\u0173, ta\u010diau, kai reikia rinktis: labiau skanu ar sveika \u2013 jie vis d\u0117l to renkasi tai, kas skanu. Ta\u010diau naujieji raudon\u0173j\u0173 l\u0119\u0161i\u0173 tra\u0161ku\u010diai, nepaisant to, kad yra sveikesn\u0117 alternatyva – ma\u017eiau riebal\u0173, daugiau baltym\u0173, tinkama veganams bei vegetarams, i\u0161laiko savo skon\u012f. Ir mums pavyko, tod\u0117l manome, kad tai vienas s\u0117kmingiausi\u0173 m\u016bs\u0173 projekt\u0173\u201c, \u2013 neabejoja pa\u0161nekovas.<\/p>\n

Nauji i\u0161\u0161\u016bkiai \u2013 naujos galimyb\u0117s<\/strong><\/p>\n

Rinkos ir vie\u0161osios nuomon\u0117s tyrim\u0173 bendrov\u0117s \u201eNielsen\u201c duomenimis, \u201eOho!\u201c sausi pusry\u010diai yra numeris 1 ir u\u017eima 35 proc. \u0161io produkto kategorijos Lietuvos rinkoje, o Pabaltijyje sudaro net 19,7 proc. rinkos.<\/p>\n

\u201eM\u016bs\u0173 \u201earkliukas\u201c yra sausi pusry\u010diai \u2013 tai kategorija, \u012f kuri\u0105 orientuojam\u0117s labiausiai. Ta\u010diau stengiam\u0117s neatsilikti nuo vartotoj\u0173 poreiki\u0173, rinkos tendencij\u0173, nuolat vykstame \u012f tarptautines parodas, taip semiam\u0117s \u017eini\u0173, id\u0117j\u0173. 2020 metais gavome apdovanojim\u0105: spalvotieji sausi pusry\u010diai \u201eFruity froops\u201c tapo s\u0117kmingiausia 2019 met\u0173 naujiena, dribsni\u0173 kategorijoje. Tai parodo, kad judame teisingu keliu\u201c, \u2013 sako G. Krutulis.<\/p>\n

\u201eNaujasis Nev\u0117\u017eis\u201c \u0161iuo metu turi 5-ias gamybos, kurios gamina ne tik sausus pusry\u010dius bei s\u016brius\/sald\u017eius u\u017ekand\u017eius bet ir baton\u0117lius, ko\u0161es. \u201eNuolat stengiam\u0117s \u017eengti koja kojon su naujov\u0117mis, didinti \u201eOho!\u201c ir Lietuvos vardo \u017einomum\u0105 pasaulyje\u201c, \u2013 sako \u012fmon\u0117s direktorius.<\/p>\n

Ir nors daugeliui verslo sektori\u0173, \u012fmoni\u0173 \u0161ie metai buvo kaip niekada sud\u0117tingi d\u0117l pasaulin\u0117s pandemijos, G. Krutulio teigimu, \u201eNaujajam Nev\u0117\u017eiui\u201c ne tik pavyko prisitaikyti prie esamos situacijos, bet ir \u0161\u012f i\u0161\u0161\u016bk\u012f paversti s\u0117kme.<\/p>\n

\u201eGalime tik pasid\u017eiaugti, kad 2020 metai mums buvo vieni geriausi\u0173. \u012emon\u0117s apyvarta pasiek\u0117 beveik 17 milijon\u0173 eur\u0173, prad\u0117jome eksport\u0105 \u012f naujas \u0161alis, sulauk\u0117me didelio augimo Afrikos, Did\u017eiosios Britanijos, Baltijos \u0161ali\u0173 rinkose. Tai l\u0117m\u0117 ne tik visuotin\u0117 pandemija bei didesnis d\u0117mesys ilgo galiojimo produktams, bet ir aktyvesn\u0117 marketingo komunikacija, nauji produktai bei darbas visus metus. Tai yra neatsiejama s\u0117km\u0117s dalis\u201c, \u2013 tikina \u201eNaujasis Nev\u0117\u017eis\u201c direktorius.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Lietuvos gr\u016bd\u0173 perdirb\u0117j\u0173 ir prekybinink\u0173 asociacijos nar\u0117 UAB “Naujasis Nev\u0117\u017eis” \u0161ven\u010dia savo 30 met\u0173 jubiliej\u0173. Laikui nepavald\u017eios tradicijos \u2013 \u201eOho!\u201c prek\u0117s \u017eenklui 30 met\u0173: 1990-\u0173j\u0173 kart\u0105 su\u017eav\u0117j\u0119s maistas po trij\u0173 de\u0161imtme\u010di\u0173 ne ma\u017eiau m\u0117gstamas j\u0173 at\u017eal\u0173! \u00a030 met\u0173 \u2013 tiek laiko Lietuvoje veikia saus\u0173 pusry\u010di\u0173 ir u\u017ekand\u017ei\u0173 gamintojas UAB \u201eNaujasis Nev\u0117\u017eis\u201c. Per \u0161\u012f laikotarp\u012f \u012fmon\u0117 […]<\/p>\n","protected":false},"author":3,"featured_media":3099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud"],"acf":[],"yoast_head":"\nUAB \u201eNaujasis Nev\u0117\u017eis\u201c - \u201eOho!\u201c prek\u0117s \u017eenklui 30 met\u0173 | AllGrain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allgrain.lt\/uab-naujasis-nevezis-oho-prekes-zenklui-30-metu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UAB \u201eNaujasis Nev\u0117\u017eis\u201c - \u201eOho!\u201c prek\u0117s \u017eenklui 30 met\u0173 | AllGrain\" \/>\n<meta property=\"og:description\" content=\"Lietuvos gr\u016bd\u0173 perdirb\u0117j\u0173 ir prekybinink\u0173 asociacijos nar\u0117 UAB “Naujasis Nev\u0117\u017eis” \u0161ven\u010dia savo 30 met\u0173 jubiliej\u0173. Laikui nepavald\u017eios tradicijos \u2013 \u201eOho!\u201c prek\u0117s \u017eenklui 30 met\u0173: 1990-\u0173j\u0173 kart\u0105 su\u017eav\u0117j\u0119s maistas po trij\u0173 de\u0161imtme\u010di\u0173 ne ma\u017eiau m\u0117gstamas j\u0173 at\u017eal\u0173! \u00a030 met\u0173 \u2013 tiek laiko Lietuvoje veikia saus\u0173 pusry\u010di\u0173 ir u\u017ekand\u017ei\u0173 gamintojas UAB \u201eNaujasis Nev\u0117\u017eis\u201c. 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